Context:

Priority Pass has launched a new service called Priority Pass Private, offering a luxurious airport experience for high-net-worth travelers. This service includes expedited private check-in and security, access to VIP lounges with elevated dining, and chauffeured transfers directly to the aircraft. Initially available in 76 airports across Europe and the Middle East, it is an invitation-only program targeted at clients of private banks and wealth management firms. The service aims to provide an experience akin to flying private, focusing on time, privacy, and exclusivity. Priority Pass Private represents the company's most exclusive offering to date, with no immediate information on pricing available.

Dive Deeper:

• Priority Pass Private is a newly launched service that offers a luxurious airport experience, featuring expedited private check-in, security, and access to VIP lounges with elevated dining options, along with chauffeured transfers to the aircraft.

• The service is invitation-only and is primarily available to clients of private banks and wealth management companies, focusing on high-net-worth individuals who value time, privacy, and exclusivity.

• Initially, Priority Pass Private will be available in 76 airports across Europe and the Middle East, providing a travel experience designed to mimic the exclusivity and comfort of flying on a private jet.

• CEO Christopher Evans highlighted that the service was created to meet the evolving demands of luxury travelers, transforming transit time into a valuable and enjoyable experience.

• Chris Ross, Chief Brand Officer of Collinson International, emphasized the company's commitment to listening to client needs and providing an elevated offering to reward high-net-worth customers, marking this as their most exclusive proposition to date.

• Beyond the new Priority Pass Private service, the standard Priority Pass membership offers access to over 1,700 lounges worldwide, with membership options varying in cost and benefits.

• The cost of Priority Pass Private has not been disclosed, but it is positioned as a premium service compared to existing membership options, which range from $99 for standard memberships to $469 for unlimited lounge access with Prestige membership.